Users of the Industry
- The largest group of RV owners are in their 60s, however, the 50s & 70s group is also steadily increasing.
- Users between 50 and 70 account for 70% of the total RV ownership
- Users between 40 and 70 account for 94.5% of total. This "senior market" is quite similar to other countries with developed RV market.
- Potential customers visiting RV dealers are between 40s and 60s with main purpose of visits aimed at understanding & planning their RV purchase. In most cases the vehicles are purchased with the purpose of fully utilizing them after retirement.
Travel within the Sector (Length of Trip)
- Due to short holiday culture in Japan, most RV owners use their vehicles mainly on the weekend. Typical trips are 2 nights / 3 days representing 42.9% of total, 1 night / 2 days ranked second at 26.9% and 3 nights / 4 days at 14%.
- Because "Roadside Stations" and "Service Parking Areas" are available in various location nationwide there has been an improvement in infrastructure which campers find very useful. "RV Parks" currently being developed by JRVA are aimed at fully accommodating RV users' needs. (i. e. grey water) Further development of these "RV Parks" is one of the key focuses for JRVA for the future.
Economic Benefit of the Industry (Promoting Domestic Travel & Stimulating Local Economies)
- With majority of Japanese population living in metropolitan areas, the RV ownership development is also highest there. For the metropolitans, the RV is becoming a perfect medium for exploring the countryside where many have their roots in.
- With the "Hot Spring Set" (including towels, soap, shampoo, etc.) being the top essential for RV trip(60%) & a guidebook about hot springs the third "Hot Spring Hopping" is a common countryside activity of RV owners.
Industry Product (Continued growth)
- The total number of shipped and imported RVs in 2014 was 4,720 vehicles and only 205 were scrapped.
- Pre-Lehman Shock level was in the order of 4,248 cars in 2008, however, this number declined to 3,785 in 2009. The rebound to pre-Lehman level was seen already in 2010; however, due to the Great East Japan Earthquake in 2011 causing parts supply interruptions in various sectors only 3,815 vehicles were shipped.
- In 2012, the RV market rebounded a record year with 4,536. In 2014, figures returned to a more regular growth curve with 4,434 vehicles being shipped.
- In general, a positive trend is expected by the RV Association for the years leading up to the Olympics.
Domestic Registration (89,800 vehicles on JP roads)
- Total number of RVs currently owned in the Japanese market is estimated at about 89,800 vehicles. A strong second hand market, with low scrap rate, is leading to a steady increase of vehicles on Japanese roads.
- High quality vehicles from Japanese Auto Manufactures, RV builders high attention to detail & relatively low usage of these vehicles means that this trend will continued into the coming years.